What a Cyclone (or Any Crisis) Can Teach You About Business Resilience
Side Note: I recorded this video during the power outage as ex Tropical Cyclone Alfred rolled through—sharing my real-time reflections on resilience, grounding, and business alignment. If you're in the middle of your own storm, I hope this meets you with some calm.
When a cyclone is approaching, businesses and communities take cover, brace for impact, and wait for the storm to pass. It’s a moment of uncertainty—of surrender to forces beyond our control.
But after the winds settle and the sky clears, there’s a profound opportunity: to assess what withstood the storm, what was shaken, and what needs to be rebuilt stronger than before.
In many ways, business works the same way. Whether it’s a global event like COVID-19, an economic downturn, or personal setbacks that shake your confidence, these disruptions offer a rare chance to pause, reassess, and realign.
Rather than seeing these moments as obstacles, what if we used them as invitations for deeper clarity?
What a Cyclone (or Any Crisis) Can Teach You About Business Resilience
The Eye of the Storm: A Natural Pause for Reflection
When everything is moving fast, we rarely stop to ask: Is my business still aligned with where I want to go?
Disruptions—whether external like a cyclone or internal like burnout—force a pause. While the instinct may be to panic or rush back to “business as usual,” there’s immense power in using this moment to reflect.
If your business feels shaken by external events, consider:
✅ What has remained strong? (Your core values, loyal clients, your passion)
✅ What has been revealed as fragile? (Outdated structures, misaligned offers, unsustainable habits)
✅ What do you now have the opportunity to rebuild better?
The businesses that thrive after disruption are the ones that use the pause wisely.
What This Storm is Trying to Show You
Instead of waiting for things to return to normal, consider this a reset button. These moments invite you to look at:
🌿 Alignment: Are you still in love with what you do, or have things drifted?
💡 Adaptability: Are you resisting change, or are you open to evolving?
⚡ Energy Leaks: Where is your business draining you instead of sustaining you?
🔄 Client & Service Fit: Are you attracting the right clients, or is it time for a shift?
🌍 Bigger Picture: Is this challenge redirecting you toward something even better?
If something in your business isn’t withstanding the storm, it might be a sign that it’s not meant to. And that’s okay.
How to Use This Time to Strengthen Your Business
Instead of feeling stuck, here are practical ways to realign during uncertain times:
✨ Reassess Your Offerings – Do your products, services, or pricing still make sense for where you’re headed?
✨ Revisit Your Why – What’s the deeper mission behind your work? Is it still in alignment?
✨ Refine Your Systems – Use this time to simplify, streamline, or upgrade your processes.
✨ Expand Your Skills – Take an online course, experiment with content, or learn something new.
✨ Rest & Reset – Sometimes, the best action is giving yourself permission to pause and trust.
The most successful businesses aren’t the ones that never face storms—they’re the ones that learn to navigate them with resilience and purpose.
Trust the Timing of Your Business Growth
Every storm passes. Every crisis ends. But how you use the time in between determines what you emerge with on the other side.
So instead of rushing to “fix” things, take a moment to ask: What is this moment trying to show me?
If you’re feeling the pull to reassess and realign your business, there are lots of resources here to support you. Visit our blog and offerings pages or download our new alignment ebook to find out more.
What insights has this time revealed for you? Let me know in the comments—I’d love to hear your thoughts!
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